Om, in particular, has become a popular platform among anak SMP, offering a wide range of content, including lifestyle, entertainment, and educational programs. Om's lifestyle and entertainment content often feature celebrities, influencers, and popular culture, which can shape anak SMP's perceptions of beauty, fashion, and lifestyle. Moreover, Om's algorithm-driven feed can create a "filter bubble" effect, where anak SMP are exposed to content that reinforces their existing interests and biases (Pariser, 2011).

Future research should investigate the long-term effects of Om lifestyle and entertainment on anak SMP's well-being, academic performance, and social skills. Additionally, research could explore the impact of Om on anak SMP's body image, self-esteem, and mental health.

Anak SMP, typically aged between 12 and 15 years old, are in a critical phase of development, forming their identities and exploring their interests. Social media platforms, including Om, have become integral to their daily lives, providing a space for self-expression, socialization, and entertainment. Research has shown that excessive social media use can have both positive and negative effects on adolescents' mental health, social skills, and academic performance (Király et al., 2019; Best et al., 2014).

This study had several limitations, including a small sample size and a reliance on self-reported data. Future research should aim to recruit larger samples and employ more objective measures of social media usage and influence.

The findings of this study suggest that Om lifestyle and entertainment have a significant impact on anak SMP's lifestyle choices, entertainment preferences, and overall well-being. While Om provides a platform for self-expression and socialization, excessive exposure to curated and manipulated content can create unrealistic expectations and promote consumerism. Furthermore, the "filter bubble" effect can limit anak SMP's exposure to diverse perspectives and experiences.

The Influence of Om Lifestyle and Entertainment on Anak SMP: A Study on the Impact of Social Media on Middle School Students' Lifestyle and Entertainment

This study highlights the need for anak SMP, parents, and educators to be aware of the potential influences of Om lifestyle and entertainment on middle school students' lives. By promoting critical thinking, media literacy, and healthy social media habits, anak SMP can navigate Om and other social media platforms in a way that supports their well-being and positive development.

The rise of social media has transformed the way people live, interact, and entertain themselves. Om, a popular social media platform, has become a significant part of many people's lives, including anak SMP (middle school students). Om lifestyle and entertainment have become increasingly influential among anak SMP, shaping their perceptions, behaviors, and preferences. This paper aims to explore the impact of Om lifestyle and entertainment on anak SMP, examining how social media influences their lifestyle, entertainment choices, and overall well-being.